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Interesting Story About The Last Days Of Kaiser Jeep Corp In This Article

Discussion in 'Early Jeep Restoration and Research' started by homersdog, Aug 31, 2022.

  1. Aug 31, 2022
    homersdog

    homersdog Tulsa, Ok 2023 Sponsor 2022 Sponsor 2021 Sponsor 2020 Sponsor

    Tulsa, OK
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  2. Aug 31, 2022
    Stakebed

    Stakebed Member

    Lake Co....
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    Considering how profitable the Jeep division is now, it's kinda odd that Kaiser could not make a profit on civvy sales.
     
  3. Aug 31, 2022
    boopiejones

    boopiejones I can’t drive 55

    California east bay
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    The slump in civilian Jeep sales seemed to coincide with the advent of the American muscle car.
     
  4. Aug 31, 2022
    homersdog

    homersdog Tulsa, Ok 2023 Sponsor 2022 Sponsor 2021 Sponsor 2020 Sponsor

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    Jeep had a lot more competition in the late sixties. The Toyota FJ, the Datsun copy of the FJ, Broncos, Scouts.
     
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  5. Aug 31, 2022
    givemethewillys

    givemethewillys Been here since sparky ran it. 2022 Sponsor 2021 Sponsor 2020 Sponsor

    New Kent, VA
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    I may be wrong, but I think I heard that Jeep didn't really come into the mainstream (Read: soccer mom-mobile) until the 4-door wrangler came into existance.
     
    Last edited: Aug 31, 2022
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  6. Aug 31, 2022
    Glenn

    Glenn Kinda grumpy old man Staff Member

    Apopka, Fl
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    I'd say that the Bronco was their main competition, at least around here anyways. Each of the others had their own little share.
     
  7. Aug 31, 2022
    PeteL

    PeteL If it wasn't for physics, and law enforcement... 2022 Sponsor 2021 Sponsor 2020 Sponsor

    Hills of NH
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    The Cherokee was THE first popular SUV.

    Was "car of the year" about three years running. Shame where that trend went...:cry:
     
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  8. Aug 31, 2022
    PeteL

    PeteL If it wasn't for physics, and law enforcement... 2022 Sponsor 2021 Sponsor 2020 Sponsor

    Hills of NH
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    Pretty much had NO competition before that. As I recall it.
     
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  9. Aug 31, 2022
    Downs

    Downs Rattlecan All The Things!

    Hunt County Texas
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    I'd argue AMC and Chrysler really brought them into the mainstream. They made them liveable as everyday vehicles for most people, AMC started giving them semi modern powertrains with liveable interiors. The advent of the Unlimited Wranglers further expanded their market segment and with good advertising and appealing to a wide range of people from the soccer mom to the patriotic to the outdoorsy type they really made it blow up. The 4 door Wrangler probably saved the Jeep line on its own. Just like the XJs of the 80s-90-00s they outsell the 2 doors by a wide margin and got Jeep into a whole segment of people who never considered a Wrangler a useable family mobile.
     
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